Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from edgeandease.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device. This includes details like your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also gather information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We call this automatically collected data “Device Information”.

We collect Device Information using these technologies:

  • Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies, including how to disable them, please visit http://www.allaboutcookies.org.
  • Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. This includes your name, billing address, shipping address, payment information (like credit card numbers), email address, and phone number. We call this information “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How We Use Your Personal Information

We primarily use the Order Information we collect to fulfill any orders placed through the Site. This involves processing your payment, arranging shipping, and providing you with invoices and order confirmations. Beyond fulfilling orders, we also use this Order Information to:

  • Communicate with you.
  • Screen our orders for potential risk or fraud.
  • Provide you with information or advertising related to our products and services, in line with your preferences.

We use the Device Information to help us screen for potential risk and fraud (especially your IP address) and, more generally, to improve and optimize our Site. For example, we use it to generate analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

 

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For instance:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights otherwise.

Behavioural Advertising

As mentioned, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more detailed information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights (For European Residents)

If you are a resident of the European Union, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information provided below.

Additionally, if you are a European resident, please note that we are processing your information to fulfill contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests as outlined above. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information in our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@edgeandease.com or by mail using the details below:

Edge & Ease
[Re: Privacy Compliance Officer] 
[Indore, Madhya Pradesh, India]